Try and incorporate these into your writing to improve your media specific terminology.
camerawork
cause and effect (Blair Witch)
chronology
colour
contrapuntal sound (Holly)
costume and props
cultural identity
diegetic sound
expectations
exposition
genre
globalisation
hollywood
iconography
identity
ideology
lighting
marketing
messages & values
mise-en-scene
narrative
non-diegetic sound
oligopoly
paradigm
performance
pleasure
plot
poster campaign
reading
resolution
talent
technological determinism
trailers
Monday, 13 December 2010
Checklist for new deadline, first week we are back
Please ensure you have completed the tasks from the previous post. In addition you should have the following on your blog:
Research and Planning that displays an excellent use of technology and media specific language.
You need to show:
1.interactive research on the generic conventions of all of your products.
2. research into your target audience, profiles, questionnaires, results.
3. Evidence of your planning process, eg storyboards, shot lists & an animatic
You should also highlight the links between your research and your products. You need to address these and more points in a directors commentary.
Completing the following activities will add a great deal to your blog and give you a more confident approach for your directors commentary/evaluation (which realistically will probably have to be recorded in January if you don't have the technology at home).
So you should complete these activities before the start of term. When you have completed them, write a script for your directors commentary and then we can help you record it in the first week in Jan, of course it would be better if you had already done it at home!
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)
Look at Art of the title sequence? Do the same with nine of your frames.
You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.
Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.
The aspects to consider across your nine frames are:
The title of the film
Setting/location
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
Special effects
How did you attract/address your audience?
You could use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:
http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710
These annotations will highlight the ways in which your Film trailer or short film links to other similiar films in order to attract the particular Audience you have previously identified.
Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.
Research and Planning that displays an excellent use of technology and media specific language.
You need to show:
1.interactive research on the generic conventions of all of your products.
2. research into your target audience, profiles, questionnaires, results.
3. Evidence of your planning process, eg storyboards, shot lists & an animatic
You should also highlight the links between your research and your products. You need to address these and more points in a directors commentary.
Completing the following activities will add a great deal to your blog and give you a more confident approach for your directors commentary/evaluation (which realistically will probably have to be recorded in January if you don't have the technology at home).
So you should complete these activities before the start of term. When you have completed them, write a script for your directors commentary and then we can help you record it in the first week in Jan, of course it would be better if you had already done it at home!
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)
Look at Art of the title sequence? Do the same with nine of your frames.
You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.
Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.
The aspects to consider across your nine frames are:
The title of the film
Setting/location
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
Special effects
EVALUATION ACTIVITY 2
How does your media product represent particular social groups?
Pick a key character from your trailer or film. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.
So for example if you have a lone cop type character, look for other lone cops to compare him with...
Pick a key character from your trailer or film. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.
So for example if you have a lone cop type character, look for other lone cops to compare him with...
EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?
For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening
You will need to script the voiceover which deals with institutional issues to include:
discussion of your production company name and logo and the role of such companies
What does a production company do?
the idea of a distributor and who that might be and why.
where the money might have come from for a film such as yours
why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be released in a similar way)
You need to refer to actual company names and processes so you may need to do a bit more research
For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening
You will need to script the voiceover which deals with institutional issues to include:
discussion of your production company name and logo and the role of such companies
What does a production company do?
the idea of a distributor and who that might be and why.
where the money might have come from for a film such as yours
why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be released in a similar way)
You need to refer to actual company names and processes so you may need to do a bit more research
EVALUATION ACTIVITY 4
Who would be the audience for your media product?
You should have a profile of your target audience and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.
make sure you have posted it on the blog and write a few notes on why they would watch your film.
You should have a profile of your target audience and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.
make sure you have posted it on the blog and write a few notes on why they would watch your film.
EVALUATION ACTIVITY 5
How did you attract/address your audience?You could use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:
http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710
These annotations will highlight the ways in which your Film trailer or short film links to other similiar films in order to attract the particular Audience you have previously identified.
Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.
EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?
Take a picture of yourself holding the kit you have used. This might just be the camera and tripod, and a Mac but there may be other things you want in the shot.
Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as youtube, flickr, blogger, final cut,photoshop,vimeo garageband, etc.
Take a picture of yourself holding the kit you have used. This might just be the camera and tripod, and a Mac but there may be other things you want in the shot.
Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as youtube, flickr, blogger, final cut,photoshop,vimeo garageband, etc.
Monday, 6 December 2010
Review of work and updated deadlines.
Time is pressing on now.
Deadlines are:
Practical Work: Friday10th December
This should consist of either:
1. A promotion package for a new film, to include a teaser trailer, together with two of the
following three options:
a website homepage for the film;
a film magazine front cover, featuring the film;
a poster for the film.
2. An extract from a new documentary TV programme, lasting approximately five minutes,
together with two of the following three options:
a radio trailer for the documentary;
a double-page spread from a listings magazine focused on the documentary;
a newspaper advertisement for the documentary.
3. A short film in its entirety, lasting approximately five minutes, which may be live action or
animated or a combination of both, together with two of the following three options:
a poster for the film;
a radio trailer for the film;
a film magazine review page featuring the film.
On Monday 13th December and Tuesday 14th we will record your audience feedback.
You must have all your work ready to show and a list of 5 questions that you would like your audience to answer. We will structure it in the same manner of last years work. To get maximum benefit your whole portfolio must be ready as branded package.
The rest of the week must be spent preparing your evaluation. This should be presented as a directors cut and answer the following questions:
In what ways does your media product use, develop or challenge forms and conventions of real
media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation
stages?
Bearing in mind the time lost due to the snow you are going to have to work very hard to get this completed in time.
Deadlines are:
Practical Work: Friday10th December
This should consist of either:
1. A promotion package for a new film, to include a teaser trailer, together with two of the
following three options:
a website homepage for the film;
a film magazine front cover, featuring the film;
a poster for the film.
2. An extract from a new documentary TV programme, lasting approximately five minutes,
together with two of the following three options:
a radio trailer for the documentary;
a double-page spread from a listings magazine focused on the documentary;
a newspaper advertisement for the documentary.
3. A short film in its entirety, lasting approximately five minutes, which may be live action or
animated or a combination of both, together with two of the following three options:
a poster for the film;
a radio trailer for the film;
a film magazine review page featuring the film.
On Monday 13th December and Tuesday 14th we will record your audience feedback.
You must have all your work ready to show and a list of 5 questions that you would like your audience to answer. We will structure it in the same manner of last years work. To get maximum benefit your whole portfolio must be ready as branded package.
The rest of the week must be spent preparing your evaluation. This should be presented as a directors cut and answer the following questions:
In what ways does your media product use, develop or challenge forms and conventions of real
media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation
stages?
Bearing in mind the time lost due to the snow you are going to have to work very hard to get this completed in time.
Subscribe to:
Posts (Atom)